Blog Review : GamersInfo / 2010 Toy Fair and Engage! Expo

Have a look at this article : GamersInfo It is difficult to see the future, but it is not impossible to spot upcoming trends in toys. Three experts in the field sat down with moderator and author of “Out of the Toybox,” Richard Gottlieb, at the 2010 Engage Expo in New York to answer questions [...]

Total Immersion augmented reality technology is one of most talked-about trends and technologies to have influenced global marketing over the past 12 months

Total Immersion is part of Most Contagious 2009 report in Augmented Reality section. This report talks about all talked-about trends and technologies to have influenced global marketing over the past 12 months. You can have a look to this report here. At the other end of the fun spectrum is Topps’ 3D Live Baseball Cards [...]

Los Angeles Times Looks at the Mattel iTag Line

“Mattel’s Jason Horowitz talks to the L.A. Times about how the Avatar AR-enabled line of iTag action figures weds augmented reality and the fantastic reality of James Cameron’s blockbuster.  In this interview, Horowitz discusses how augmented reality expands upon the remarkable experience of the film.” More

Trading Cards : Video Release of Emax/Calcio 3D Consumer Products Augmented Reality Experience

E-Max launched in Italy Calcio 3D, a brand new AR experience powered by Total Immersion for trading cards with innovative game plays including scoring systems.

Publishing : Edibas Ben10 Virtual Lamincards powered by Total Immersion

Italian Publishing Company launched Ben10 Virtual Lamincards with augmented reality technology powered by Total Immersion.  

Toys : Video Release of First Mattel Augmented Reality Toys with Avatar Licence and i-Tag technology

The Mattel toy line, developed in partnership with Twentieth Century Fox Licensing & Merchandising (Fox Licensing) will feature heroes, creatures and vehicles straight from James Camerons much-anticipated film, which is set for release in December 2009. The augmented reality technology used for the project was developped by AR world leader Total Immersion. Each action figure, [...]

Blog Review (Geek Gestalt) : Augmented reality augurs the future of toys

Please have a look at this article : Augmented reality augurs the future of toys I have seen the future of toys, and it is augmented reality. That was my conclusion Monday after seeing Mattel’s i-Tags, new technology that will be included with action figures the company will make for “Titanic” director James Cameron’s new [...]

Toys: Avatar Line and Mattel: the First AR-enhanced Toys

Mattel has long shown its colors as a tech-forward company — its BarbieGirls.com virtual world has in just two years grown in size to 18 million registered accounts. And just last week the company said it was moving in the direction of augmented reality, a technology with just a single precedent in the toy space [...]

Follow

Get every new post delivered to your Inbox.