Marrying The Marketing to The Product, Total Immersion Brings Augmented Reality to Marquee Home Entertainment Releases

Posted on January 20, 2010 by Total Immersion

AR Gives Movie Buffs Reason for a Double Take – And Marks Company’s First Music Industry Campaign, for Universal LOS ANGELES (January 20, 2010) – In what may herald a new benchmark in entertainment marketing, augmented reality is beginning to transform the way key brand assets of hot film and music properties – performers, characters, scenes, [...]

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Video Release of Transformers: Revenge of the Fallen – The Optimus Prime Experience

Posted on December 11, 2009 by Total Immersion

more about “Video Realese of Transformers: Reveng…“, posted with vodpod

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Entertainment : Official launch of Transformers 2 DVD with Optimus Experience

Posted on October 20, 2009 by Total Immersion

PPC unveils new Augmented Reality Experience for the launch of Transformer 2 DVD. This experience is available only on the TF2 2-disc DVD & Blu-ray! Video here ! Experience here !

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Fun Stuff : Transformers 2, after Harry Potter : Catimus Prime !

Posted on September 16, 2009 by Total Immersion

Source Please find an extract from this blog article : We Are Autobots Best Augmented Reality so far “The facial recognition software is so powerful that it recognizes print faces LOL, early today I was with my COO exploring the site and it occurred to him try to make the software detect a printed face [...]

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Best Transformers 2 Revenge Of The Fallen Fan !

Posted on July 17, 2009 by Total Immersion

Please have a look to this very cool video done with Transformer2 AR Experience.

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Total Immersion bring ‘space age’ marketing to the UK

Posted on July 9, 2009 by Total Immersion

GLOBAL leaders in augmented reality, Total Immersion, are taking the marketing world by storm after kick-starting their UK operation with a series of groundbreaking launch campaigns. The software company, which specialises in blurring the real and virtual worlds to create new consumer experiences,  has been working with several big brand names since opening in the [...]

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Digital Marketing : Transformers 2 Street Marketing Campaign in Madrid

Posted on July 2, 2009 by Total Immersion

Have a look on last Transformer 2 Street Marketing Campaign in Madrid using face-tracking technology and augmented reality kiosks.

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Digital Marketing : We Are Autobots.com launched to promote Transformers 2 Revenge Of The Fallen

Posted on July 1, 2009 by Total Immersion

To promote Transformers: Revenge of the Fallen, Paramount Pictures International has created an augmented reality website which allows you to wear a virtual Optimus Prime mask. It’s pretty easy to set up if you already have a web camera attached to your computer setup. The Optimus Mask requires no extra set-up. The website recognizes your [...]

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