Total Immersion won “Best Technological Innovation in E-Marketing” Award

Today, Total Immersion won the “Best Technological Innovation in E-Marketing” Award in Paris for Sinik Campaign done with Universal Music against 31 others competitors. E-Marketing Awards congratulate every year best innovations in digital marketing.  This is the second year that Total Immersion won one E-Marketing award.

Marrying The Marketing to The Product, Total Immersion Brings Augmented Reality to Marquee Home Entertainment Releases

AR Gives Movie Buffs Reason for a Double Take – And Marks Company’s First Music Industry Campaign, for Universal LOS ANGELES (January 20, 2010) – In what may herald a new benchmark in entertainment marketing, augmented reality is beginning to transform the way key brand assets of hot film and music properties – performers, characters, scenes, [...]

Video Release of Universal/Mercury Sinik CD with extra AR content

Universal Music France has announced that the upcoming album by hip-hop act Sinik, “Ballon d’Or,” will include images giving access to ‘augmented reality’ features. The booklet for the album, released Nov. 30, features images that, when placed in front of a computer webcam, launch the augmented reality videos on the image on the computer screen.

Blog Review : Universal France Experiments CD With ‘Augmented Reality’

Please have a look at this article :  Billboard Universal Music France has announced that the upcoming album by hip-hop act Sinik, “Ballon d’Or,” will include images giving access to ‘augmented reality’ features. The booklet for the album, released Nov. 30, features images that, when placed in front of a computer webcam, launch the augmented [...]

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