The Wanted’s Augmented Reality CD Booklet unveiled in the UK

Posted on October 29, 2010 by Total Immersion

Here is a great way to put some exclusive and exciting digital content on a traditional CD booklet. Have a look on this project augmented by Total Immersion for the music group The Wanted / Universal in the UK. 6 exclusive contents are available on this AR Booklet ! You can experience it here .

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Marrying The Marketing to The Product, Total Immersion Brings Augmented Reality to Marquee Home Entertainment Releases

Posted on January 20, 2010 by Total Immersion

AR Gives Movie Buffs Reason for a Double Take – And Marks Company’s First Music Industry Campaign, for Universal LOS ANGELES (January 20, 2010) – In what may herald a new benchmark in entertainment marketing, augmented reality is beginning to transform the way key brand assets of hot film and music properties – performers, characters, scenes, [...]

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Video Release of Universal/Mercury Sinik CD with extra AR content

Posted on December 1, 2009 by Total Immersion

Universal Music France has announced that the upcoming album by hip-hop act Sinik, “Ballon d’Or,” will include images giving access to ‘augmented reality’ features. The booklet for the album, released Nov. 30, features images that, when placed in front of a computer webcam, launch the augmented reality videos on the image on the computer screen.

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Total Immersion Enables Band Performances Live in Your Home via Augmented Reality Packaging

Posted on November 25, 2009 by Total Immersion

LONDON, November 20 – Total Immersion, global leaders in augmented reality (AR) marketing are helping to give music purchases a new edge with their latest campaign for Universal Music TV/All Around The World artists N-Dubz. The project is Total Immersion’s first campaign for the music industry as AR starts to take off as the cutting-edge [...]

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Universals N-Dubz presents AR features in their last special album

Posted on November 23, 2009 by Total Immersion

The album features 2 UK firsts an N-Dubz magazine including exclusive interviews, behind the scenes pics, exclusives images, N-Dubz style and beauty secrets, baby pictures, a glossary of N-Dubz lingo and lyrics to every song. PLUS we’ve created a special album insert that will bring the band to your computer screen in 3D glory! N-Dubz [...]

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