“Volkswagen Virtual Golf Cabriolet” in Mobile and iPad Augmented Reality App

Posted on July 26, 2011 by Total Immersion

The Golf Cabriolet is finally back after 9 years of absence, since production stopped in 2002 after 23 years of success. Amongst all brands and types, soft-tops have always enjoyed a significant attraction and the challenge still remains to present the latest vehicles as quickly as possible for the general public to discover and enjoy. [...]

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Show Us Your Poker Face ! with Partouche Poker Face Augmented Reality Sweepstake

Posted on March 21, 2011 by Total Immersion

Partouche Poker launched an online sweepstake called “Partouche Poker Face” based on Total Immersion’s Technology! It allows you to create your own Poker Face in 3D, share it on social media and win one of 100 prizes! For more information, visit Partouche Poker Face page here.    

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Discover Opel Corsa’s new skin with Hand Painting Augmented Reality App : Spay your Corsa

Posted on February 2, 2011 by Total Immersion

As of January 2011, Opel’s successful small car now gets a new wardrobe. A redesigned face lends it a sportier, expressive look, making it firmly recognizable as a member of the latest Opel design family. Total Immersion just delivers a new kind of augmented reality experience where consumers have the ability to inspect the new [...]

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Video release of Tasbeera Man First Augmented Reality Advergame using Hand Tracking on Facebook

Posted on September 13, 2010 by Total Immersion

Total Immersion and its partner in Saudi Arabia Magna teamed up to create the first Advergame on Facebook featuring for the first time hand tracking  for the last campaign of L’Usine :  Tasbeera Man. L’Usine employs over 1500 people and serves almost 70 percent of all stores and retail chains in Saudi Arabia. L’usine currently [...]

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Blog Review : “Augmented Reality Meets Home Entertainment”

Posted on February 15, 2010 by Total Immersion

Please have a look at this article : Home Media Magazine Three of the fourth quarter’s biggest DVD and Blu-ray Disc releases featured a bonus that can’t be found on the discs, but only on the packaging. And the company behind it is hoping they won’t be the last in home entertainment to try it. [...]

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Molson Dry Augmented Reality Campaign Wins Boomerang Prize

Posted on December 15, 2009 by Total Immersion

Fake and Total Immersion would like to congratulate Cossette for being recognized at the annual  Boomerang Awards for the Molson Dry augmented reality campaign.  Fake has once again been recognized for its innovative work and the successful execution of the Molson Dry augmented reality campaign. This project has received recognition through countless articles, and has [...]

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Project Review : Molson Dry Online Campaign Video

Posted on October 14, 2009 by Total Immersion

Dry, real. More augmented reality. This time from Canadian brewer Molson and its Molson Dry brand. When the beer bottle reaches the perfect temperature, it’s time for a party message reveal. All you need to do is download an app and hold your Molson Dry up to the webcam. “You will see an animated party message [...]

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Expert Review : Philippe de Passorio “Augmented Reality technologies enter the world of marketing”

Posted on September 17, 2009 by Total Immersion

Philippe de Passorio from Total Immersion In a time of current crisis where companies are striving to maintain and develop their market shares, advertisers are challengingly innovative to promote products and services. Marketing departments are battling to create the best event around product launches and to accelerate the consumer buying process. But the question remains [...]

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Blog Review (Marketing Daily) : Kia Offers Up Hamsters In Facebook App

Posted on August 28, 2009 by Total Immersion

Please have a look at this article : Kia Offers Up Hamsters In Facebook App Kia Motors wants to connect with customers and potential customers via a new Facebook application, but if you don’t have a webcam, you’re out of luck. The paw-tapping, music-loving hamsters seen in the automaker’s current ad campaign are featured in [...]

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Online Marketing: Tech edge augmenting the Molson label

Posted on July 30, 2009 by Total Immersion

Dry, real. More augmented reality. This time from Canadian brewer Molson and its Molson Dry brand. When the beer bottle reaches the perfect temperature, it’s time for a party message reveal. All you need to do is download an app and hold your Molson Dry up to the webcam. “You will see an animated party message [...]

Filed under: Online Marketing | Tagged: , , , , , , , , , , , , | Leave a Comment »

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